Designer who fights for good UX (literally, sometimes)
Welcome to my corner of the internet! I design things, hoard memories, and occasionally hit people with a bamboo sword. UX and kendo share similar values: timing, precision and intention. When I’m not shaping better product experiences, I’m usually underwater or in a sports hall swinging a sword at friends.
Outside the 9 to 5
Some snapshots of my life and personal interests
My Work Experience
From national infrastructure to defence platforms, I’ve been embedded across some of Singapore’s most complex systems. Along the way I’ve helped government agencies, e-commerce teams, and startups translate strategy into experiences that feel thoughtful, inclusive, and future-friendly. I’m known for research that moves roadmaps, design systems built to scale, and the ability to deliver quality even when the brief is still figuring itself out.
- Figma
- Miro
- Notion
- Jira
- Confluence
- Storybook
- Photoshop
- Illustrator
- DaVinci Resolve
- Claude Code
- React
- HTML
- CSS
Product and interaction designer embedded across Singapore government agencies, defence, and enterprise clients. Delivered end-to-end design across 7+ projects spanning solo embedded engagements and cross-functional Agile teams, with a consistent track record of research that shaped roadmaps, design systems adopted at scale, and outcomes commended by clients and directors.
Key Responsibilities:
- Ran end-to-end design across complex government and enterprise platforms, owning research, systems, and delivery as the sole or lead designer on each engagement
- Conducted usability testing and stakeholder research that directly influenced product roadmaps and feature prioritisation across multiple clients
- Built and governed design systems used at scale, including a 90+ component library and a 250+ component DLS, improving design-to-dev handoff and team-wide consistency
Featured Projects:
Worked closely with one other senior designer, helping internal teams in several different products to conceptualise and design unique, user-centric products using Figma.
Key Responsibilities:
- Designed user-friendly landing pages and flows for ScribeRabbit
- Conceptualised and designed various user flows for web services
- Created interactive prototypes for user testing and stakeholder presentations
- Collaborated with frontend developers to implement design specifications
Featured Projects:
Clarified, mapped, and documented specifications for REST and SOAP APIs using Swagger and sequence diagrams with multiple teams and clients to customise customers’ online shopping experience.
Key Responsibilities:
- Supported AGILE project leads by developing and testing process and system APIs using Anypoint Studio and Postman
- Ensured requirements and features set by the client and UI/UX team were met or feasible
Worked on the UI/UX design to make city-level sensor data available for the industry and public by creating a sensor platform web service.
Key Responsibilities:
- Used design thinking to understand business requirements and user feedback
- Prototyped multiple wireframes and UI iteratively
- Collaborated with frontend developers to implement design specifications
I worked with a team of interns to design a platform aiming to bridge the knowledge gap between formal education and careers for youths in Singapore.
Key Responsibilities:
- Conducted user research and interviews, and translated findings into actionable design improvements
- Conceptualised design principles for the new web platform
- Created a visual design kit and mock ups on Figma
Featured Projects:
Based on real feedback from colleagues, clients, and design leads
I’ve been recognised as someone who brings speed ⚡, clarity ✨, and craft 🎨 into every project. I naturally gravitate toward building solid foundations — whether through prototyping, design systems, and shared structures.
Colleagues often highlight my empathy and research-driven approach 💡, and my ability to turn insights into practical, user-centred decisions. Even in fast-changing environments, I’m known for staying steady while keeping quality high.
I’m frequently described as a collaborative and supportive teammate 🤝 who communicates clearly, uplifts others, and helps teams move smoothly through proactive ownership.
Many design leads have encouraged me to take on more leadership and client-facing responsibilities 🚀, noting my confidence, ability to guide others, and growing influence within teams. Across the board, people describe me as someone who brings talent, professionalism, and a consistently positive impact 💬.