Sentient.io

I supported multiple internal teams at Sentient.io to design early-stage product experiences, improve usability, and lay foundational design system patterns across their AI-driven platforms.

Role
UI/UX Designer & Developer
Duration
Sep 2021 – Jan 2022
Focus Areas
Interaction Design, Design Systems, Responsive Frontend Support, Prototyping

Highlights & outcomes

1
Delivered UX improvements across internal AI platforms
2
Established foundational design system components
3
Collaborated closely with developers to ship responsive screens
4
Transformed raw beta insights into actionable user stories

The challenge

Sentient.io’s internal products were powerful but inconsistent. Visual design varied across tools, interaction models lacked cohesion, and early user feedback showed friction in workflows like transcription setup, pricing review, and profile management.

The team needed a clearer design language, more intuitive flows, and landing pages that communicated product value effectively.

My role & responsibilities

I contributed across product, design, and frontend support:

ScribeRabbit: AI transcription

As ScribeRabbit was still in beta testing, I was able to come in with fresh ideas and concepts for ScribeRabbit. I thus designed a bold, new design for the landing page, as well as some of the key user flows for the web service.

Landing page

Warm complementary palette

Distinctive yet aligned with the brand’s bold visuals.

Structured hierarchy

Hero → Features → Pricing → Contact for better scanning.

Action-oriented CTAs

Consistent placements increased conversion clarity.

Illustration-supported storytelling

Enhanced comprehension and emotional engagement.

User profile

Sentient.io’s new design system

I created Sentient.io’s first lightweight design system to unify key UI elements across teams. This included color tokens, typography scales, buttons, and foundational components.

Colours

Tags

Typography