Designer who fights for good UX (literally, sometimes)

Welcome to my corner of the internet! I design things, hoard memories, and occasionally hit people with a bamboo sword. Turns out UX and kendo share similar values: timing, precision and intention. When I’m not shaping better product experiences, I’m usually underwater or in a sports hall swinging a sword at friends.

Outside the 9 to 5

Some snapshots of my life and personal interests

My Work Experience

Part designer, part developer, fully obsessed with making digital experiences smarter and more delightful—through research, systems thinking, and a bit of creative magic. Over the past few years I've helped government agencies, e-commerce teams, and start ups translate strategy into experiences that feel thoughtful, inclusive, and future-friendly.

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Visual & Interaction Designer

Full-time

Accenture Song

2022 - Present • Singapore

Conceptualised and executed cutting-edge digital solutions in Singapore and Japan, leveraging user research, UI/UX design principles, design systems, prototyping, and usability testing to tackle diverse business challenges and enhance user experiences.

Key Responsibilities:

Led and facilitated design thinking workshops for clients, uncovering critical pain points and driving strategic, data-backed solutions that enhanced user engagement and increased conversion rates
Conducted knowledge-sharing workshops on advanced Figma prototyping for 80+ colleagues, enhancing team-wide efficiency and adoption of best practices and overall design system maturity
Independently led end-to-end design initiatives within an Agile delivery team, aligning client expectations, technical feasibility, and project timelines through proactive stakeholder engagement, research, and high-quality UI/UX solutions

Featured Projects:

Library multimodal mobile app Bringing exploratory visual designs to life with interaction design and micro animations.

UI/UXPrototypingUser research

eCommerce digital transformation Exploring how to create transformative & innovative shopping experience for customers in South East Asia.

Design explorationPrototypingUI/UX

Geospatial mapping design Improved the client's internal design processes for a geospatial platform used in urban planning.

Product managementDesign systemsUI/UX

Digital system overhaul Redesign of a service platform to streamline all tasks related to business registration and maintenance for business owners.

Design systemsInformation architectureUI/UX

Product Designer

Intern

Sentient.io

Sep 2021 - Jan 2022 • Singapore

Worked closely with one other senior designer, helping internal teams in several different products to conceptualise and design unique, user-centric products using Figma.

Key Responsibilities:

Designed user-friendly landing pages and flows for ScribeRabbit
Conceptualised and designed various user flows for web services
Created interactive prototypes for user testing and stakeholder presentations
Collaborated with frontend developers to implement design specifications

Featured Projects:

ScribeRabbit Landing pages and frontend interactions for a B2B product.

UI/UXFrontend developmentBranding

Backend API developer

Intern

Accenture

May 2021 - Aug 2021 • Singapore

Clarified, mapped, and documented specifications for REST and SOAP APIs using Swagger and sequence diagrams with multiple teams and clients to customise customers' online shopping experience.

Key Responsibilities:

Supported AGILE project leads by developing and testing process and system APIs using Anypoint Studio and Postman
Ensured requirements and features set by the client and UI/UX team were met or feasible

UI/UX Design Intern

Intern

Government Technology Agency (GovTech)

Dec 2020 - Apr 2021 • Singapore

Worked on the UI/UX design to make city-level sensor data available for the industry and public by creating a sensor platform web service.

Key Responsibilities:

Used design thinking to understand business requirements and user feedback
Prototyped multiple wireframes and UI iteratively
Collaborated with frontend developers to implement design specifications

UI/UX Design Intern

Intern

National Youth Council

May 2020 - Sep 2020 • Singapore

I worked with a team of interns to design a platform aiming to bridge the knowledge gap between formal education and careers for youths in Singapore.

Key Responsibilities:

Conducted user research and interviews, and translated findings into actionable design improvements
Conceptualised design principles for the new web platform
Created a visual design kit and mock ups on Figma

Featured Projects:

On My Way Bringing exploratory visual designs to life with interaction design and micro animations.

UI/UXPrototypingUser research

What people say

Based on real feedback from colleagues, clients, and design leads

I’ve been recognised as someone who brings speed ⚡, clarity ✨, and craft 🎨 into every project. I naturally gravitate toward building solid foundations — whether through prototyping, design systems, and shared structures.

Colleagues often highlight my empathy and research-driven approach 💡, and my ability to turn insights into practical, user-centred decisions. Even in fast-changing environments, I’m known for staying steady while keeping quality high.

I’m frequently described as a collaborative and supportive teammate 🤝 who communicates clearly, uplifts others, and helps teams move smoothly through proactive ownership.

Many design leads have encouraged me to take on more leadership and client-facing responsibilities 🚀, noting my confidence, ability to guide others, and growing influence within teams. Across the board, people describe me as someone who brings talent, professionalism, and a consistently positive impact 💬.